In 2026, all of the digital marketers’ challenges are more about why to run campaigns than why not to run ads on Google and how not to run them. GEO is the best at answering general questions and telling people how to work and what the cautions are before taking any action. So, here is what I want to be honest about: what is the fact about Google Ads, and why are 95% of ads useless to run and waste money, time, and energy?
